1983/ Amélie was born on the 21st of May, she is Taurus ascendant of Aries. Her mother was a stenographer and her father was a waiter. She primarily grew up with her mother in the city of where she played with Barbies until she was 14. To escape the city, Amélie would rejoin her father in the countryside where she became a real tomboy “I used to make huts with traps and throw myself into the nettles with helmet. Today, i keep this paradoxical side. I like jux- tapositions!». 2006/ She graduates top of her class in styling and model-making at Mod’Art Paris. Upon graduation, she works at Sonia Rykiel, Karine Arabian before being engaged at Dice Kayek, where she stays for five years. In 2008, Amélie is invited to meet with Parisian shoemaker Madame Germaine. “When I went into her workshop in Belleville for the first time, the strong smell of dust, glue and leather sparked my passion for shoemaking and i never wanted to leave.» Amélie reminisces. 2009/ She later trains with Eric Lomain, an orthopedic bootmaker : “He welcomed me in his workshop and i took the plunge. He allowed me to tinker and torture the leather, and taught me the basis of manufacturing during six month. Not glamourous but useful.” (The expressStyles, in April, 2011)
The same year she wins the “BATA shoe contest for young Designer”. 2010/ Amélie sets the foundations of her unique universe with her collection “American Girl” for Bata. In this collection , she reinterprets retro styles with her trademark mix of irresistible colors and unexected materials. The French Jour- nalist for L’OFFICIEL and writer Caroline Bongrand describes her as, “Young and streetwise. She is a mix of Mari- lyn Monroe and the B52’s, with a serious pinch of David Lynch. She is incredibly talented. She is also crazy about America in 50s. We just love what she makes.” 2011/ The official AMELIEPICHARD line is launched. The first three collections « New Wave », «Mystery Girl», “Rimmel Melancholic” pursue different fantasies, playing with clichés and inspired by famous muses from the 40s to the 80s. “She has the gift of finding details, with this touch of humor which is all her own and which makes the charm of her accessories. What matters for Amélie, it is not only the product, but moreover the stories that it tells, she creates atmospheres. Fascinated by image, Twin Peaks and big breasts, she draws her inspiration from the photography and the cinema.” (Jalouse in January, 2013) 2012/ Le Bon Marché becomes the first store to carry her collection in Paris. In December, she is awarded by the «Grand Prix de la création» by the city of Paris, in the emerging fashion designers catergory. 2013/ ELLE magazine selects her for the competition “ELLE aime la mode” that discovers new talent in fashion. At the same time, the fifth collection of AMELIEPICHARD, “1983”, lands at Colette and recreates the atmosphere of the cult movie Deep End at the fitting rooms. AMELIEPICHARD & Garrett Leight collaboration: L.A meets PARIS is an eyewear collection designed by Garrett Leight for AMELIEPICHARD composed of three timeless sunglasses. 2015/ Le Coq Sportif collaboration. Amelie revisits two LCS iconics sneakers models. AmeliePichard collaborates with Opening Ceremony U.S. for her Fall-Winter 1516 Collection. Style.com Launches the AMELIEPICHARD Fall-Winter 1516 campaign in exclusivity. AmeliePichard is proud to announce that all the shoes will be now Made in France.