launch of the shoe brand amelie pichard.

launch of the ABAG, the first bag of the brand.

prize winner of the Paris creation award.

range of glasses in collaboration with Garrett Leight California.

range of vegan trainers in collaboration with Le Coq Sportif.

launch of the vegan shoe range in collaboration with Pamela Anderson, ad cam paign by David Lachapelle.

first narrative brand films directed by Bertrand Lepluard : Le Bercail (2016), Recluse (2017), Temps Libre (2018).

shoe range for La Redoute.

opening of the first « chez pichard » shop, conceived with architect Marion Mailaender.

wholesale stoppage to promote a distribution system independent from the fashion calendar.

launch of Pichardises, affordable accessories.

launch of the first ABAG made of rattan in The Philippines to support local artisanal culture.

stopping of end of season sales and seasonality.

launch of the secondhand resale platform, «les petites annonces».

80’s campaign shot by photographer Jean-Daniel Lorieux.

jewellery range made in Kabul by the Ishkar charity organization, in order to sup port crafts in war-torn countries.

first bag made of 70’s wallpaper found at the flea market.

jelly sandals made of hemp plastic Plasticana®, made in France..

launch of the michard a wooden bread-shaped bag, handmade in The Philippines local craftsmen and women.

launch of the IGTV platform «reste vraie», a series of portraits of extraordinarily normal people. Welcome to real life!

launch of the 3 first pichard statements. Find them here.

launch of the Winter 2020 collection on Vinted, Leboncoin and Depop, because Pichard addresses itself to all.

launch of the first bag made of untransformed leaf, part of the informative label O.V.N.I. (Innovative, Natural or Valued Object)